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The bead-necked turtle dove is a musician often seen in the bustling city center of Hong Kong. Representing the balance between urban life and natural ecology, the melodious cry attracts those who are destined to find peace in the busy life.


Based on the concept of environmental protection and the principle of non-maleficenxe, the brand color is determined: GUGOOGU green.

Focusing on outdoor clothing, we are committed to integrating natural, comfortable and relaxing feelings into every product. Mountain-style wear, mainly casual wear, clean and neat clothing, paying more attention to fabric quality and functional attributes.

Clothing Style
Urban Outdoor (gender-free mountain style wear), Citywalk (city walk), Oversize

Quality Craftsmanship
Strictly control product quality and craftsmanship, and design comfortable and high-quality outdoor items.

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